Field notes
Practical notes on targeting, multichannel sequence design, human review, deliverability, account protection, and responsible measurement.
A quality/brand compliance manager's checklist for rolling out okki-go, wiring the API integration, and pairing email automation with LinkedIn Sales Navigator—written for B2B teams who don't want a broken launch.
Read the method noteAutomate targeting, qualification, routing, and follow-up only after the decision rule, exceptions, and owners are explicit.
Read the method noteAn outbound sales playbook should encode diagnostic choices, not freeze last quarter's scripts into repeatable theater.
Read the method noteMost RevOps teams evaluate intent data platforms on coverage, contact count, and scoring. The metrics that actually predict whether your SDR team hits quota are signal-to-action latency, identity certainty, and freshness SLA — and almost none of them show up in a sales demo.
Read the method noteA procurement manager's take on why specialist AI prospecting tools beat all-in-one platforms on total cost of ownership — and what RevOps teams should actually evaluate in ABM stacks.
Read the method noteAudit identity, list quality, sender behavior, provider requirements, complaints, suppression, and opt-out handling together.
Read the method noteUse 2026 cold-email strategies that combine relevance, sender requirements, controlled personalization, human review, and qualified-conversation metrics.
Read the method noteA RevOps lead's take on why data source transparency, permission scoping, and honest intent data usage beat feature count in B2B prospecting — using Okki-Go's permission model, LinkedIn scraping, and intent data as the case.
Read the method noteA procurement-side take on AI prospecting tools in 2026: why contact database size is a vanity metric, when a B2B team actually needs an email validation service, what Sales Navigator export really costs you in cleanup time, and how the okki-go vs Apollo decision looks once you stop counting records.
Read the method noteChoose a course by the behavior you need to practice, the feedback you receive, and the work you can bring back to your team.
Read the method note